Our Manifesto

  1. The quality of our lives are based on the quality of the questions we ask — to build better solutions, we must ask better questions

  2. Lasting change happens from the inside out — to build a better world, we begin with small shifts in human perspective and behavior

  3. The highest measurement of man is measured by the strength of his, her, their character; and the highest advancement of society is measured by the value placed on each life

Who We Are

We are a research and design group dedicated to projects that help shape the future of our world. Our creative approach to the universal questions drives our efforts to create the change we wish to see in the world, one behavior at a time.


Our projects are inspired by your big internal questions and the change you wish to see in the world. Your answers help shape our understanding of the deeper global challenges, and inspire us to design products that target real change via human behavior.