Building our world from the inside out



We are a creative think-design group dedicated to turning your questions into lasting solutions. Our creative approach to finding answers to our universal questions drives our efforts to create the change we wish to see in the world.


We operate under two fundamental assumptions:

  1. That the quality of our lives are based on the quality of the questions we ask; and

  2. That lasting change happens from the inside out



When Toys Age was founded in 2017. We operate independent of shareholders and clients so we can focus our time and energy solely on crafting the most powerful and impactful projects. All our brands are crafted within our studio.


Our mission is to gather a collective vision of a better world and create lasting solutions from the inside out. Each of our projects creates change by transforming human behavior and the way we approach ourselves and the world around us.


& Turning questions into lasting solutions



A Message From
Our Founder


Wen is my last name, Thoi is my mother’s maiden name, and all the names in our family begin with the letter H. When Toys Age isn’t just a company to me—it’s a symbol of home and my unwavering commitment to building a better home both within ourselves and in the world around us.

My family is one of those contagiously happy families. People continuously ask us what our secret is, and truth is, we weren’t always this happy. There was a point when we would fight often. One of my most treasured childhood memories is of one distinct fight when my sister walked into an argument with a math book and pen asking everyone for help—not because she needed the help, but because she knew our love for her would bring us together. I watched in amazement at how quickly conflict turned to warmth and laughter. That’s when she turned to me and smiled, and it was from that memory that When Toys Age was born. Inspired by her creativity and love, my vision for When Toys Age is to be a home to projects that bring the world together.

Toys stand for creativity, fun, growth. At some point, when “toys” age, it is our job to take them apart, redesign them, and build something better. Our family works because we each do our part and more, and never stop building the family we believe in. I hope that through When Toys Age, we can invite more of this into our world. Welcome home.

And quite selfishly, I created When Toys Age because I'm endlessly fascinated by the human mind, enjoy breaking down and solving complex issues, and wish to see creative solutions that target real global issues.

With love and excitement,


Hillary Wen
Founder & Chief Executive Officer
When Toys Age