When Toys Age
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Our Story

ABOUT | PROJECT MESSAGE | FOUNDER’S NOTE | DEDICATION | TIMELINE

 
 
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When Toys Age
 

ABOUT

The Equilibrium Journal is a When Toys Age project. When Toys Age is am impact-driven creative studio. We design to answer universal questions, and to create the change we wish to see in the world.


 
 
 
 
 

 
The Equilibrium Journal, When Toys Age
 

OUR PROJECT MESSAGE

At some point, we all make the decision to design our own journeys. The Equilibrium Journal is a collective commitment to making that decision every single day. This project is our message to the world that we’re all in this journey together—that “someday” happens when the right framework meets the right inspiration.

We won’t stop until every journey is connected.


 
 
 
 
 

FOUNDER’S NOTE

I grew up being told by those around me that I had a gift that could change the world one day. For 25 years, I struggled to balance the life I thought I was supposed to lead and the life I yearned to live. Everyday, I asked myself—Is my journey one that I must brave alone? In 2018, I realized I hadn’t “changed the world,” and that I’d spent my life running from myself, running from that question. I knew I had two options: to continue running from myself, or to start running toward myselfbeginning with my recurring question in life. This project is my commitment to live a life true to myself and build a world in which we never feel we must brave alone.


 
 
 
 
 

DEDICATION

This project is dedicated to the individuals, teams, and organizations committed not only to the impact of their work, but also to living fulfilled, self-actualized lives.


 
 
 
 
 
 

THE TIMELINE

Apr 2017

Jul 2017

Jan 2018

Feb 2018

Sep 2018

Dec 2018

Jan 2019

Feb 2019

WTA Founded

Framework Built

Journal Idea

1st Prototype

2nd Prototype

Teams Assembled

3rd Prototype

Journal Launch


 
 
 
 
 
 

Our Journey

QUESTION | FRAMEWORK | JOURNAL | INSPIRATION | OUTCOME | VISION

 
 
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THE QUESTIONS

“How can I balance everything in my life each day?

“How can I focus on the most important things?

“How can I build a life true to myself?

We wanted to build the most powerful and adaptable framework for people to optimize each day, and then use it to as a medium for us to communicate and share our journey each step of the way.


 
 
 
 
 

 

THE FRAMEWORK

 
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In diving into the vast sea of productivity, health, mindset research, and we realized that what the world needed was a simple, fundamental and effective framework to optimize daily performance and balance, a framework that everyone could build off of and customize to their needs, no matter where they were in life.


 
 
 
 
 

THE JOURNAL

We also wanted to make the experience personal and intuitive—something that we could look at years from now and be reminded not only of where we were in life, but also who we were. In using our journals each day, we are writing our own stories—with every thought, decision, and action that we make.


 
 
 
 
 

A SPECIAL THANK YOU

The Equilibrium Journal, When Toys Age

The Equilibrium Journal draws from years of learning from the great journals that came before us—productivity, health, gratitude, creativity, self-discovery journals…etc. A special thank you to the creators of these journals. Your work has inspired our team to build the best experience possible. We wouldn’t be here without you!!


 
 
 
 
 

THE OUTCOME

The Equilibrium Journal, When Toys Age

The Equilibrium journal

The most powerful and adaptable framework to optimize each day, and a foundation for collective connection and inspiration.


 
 
 
 
 

OUR VISION

Our vision for this framework + journal is as a medium to build the lives, relationships, teams, organizations that we’re capable of, and together, a more balanced world. We see a world of individuals who inspire each other to live everyday as full and vibrant as possible.


 
 
 
 
 

Your

Journey

 
 
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