Our Fundamental Beliefs:

More people around the world than ever before are given access to tools and information, yet still, we’re seeing an alarming rise in mental health and disengagement.

At When Toys Age, we operate under two fundamental assumptions:

  1. That the quality of our lives are based on the quality of the questions we ask; and

  2. That lasting change happens from the inside out

Who we are:

We are a creative think-design group dedicated to turning questions into lasting solutions. Our creative approach to finding answers to our universal questions drives our efforts to create the change we wish to see in the world.

It starts with a vision

With the help of each and every person who shares their big internal questions in life and the one change they wish to see in the world with us, we build a collective vision of what the world could look like. Questions are one of our natural resources; let’s not watch it turn to waste.

A Bigger Mission

Our mission is to gather a collective vision of a better world and create lasting solutions from the inside out. Each of our projects creates change by transforming human behavior and the way we approach ourselves and the world around us.


When Toys Age is a symbol of home to me. Wen is my last name, Thoi is my mother’s maiden name, and all the names in our family begin with the letter H. When Toys Age isn’t just a company to me, but my commitment to building a better home both within ourselves and in the world around us.

My family is one of those contagiously happy families. People continuously ask us what our secret is, and truth is, we weren’t always this happy. There was a point when we would fight often. One of my most treasured childhood memories is of one distinct fight when my sister walked into an argument with a math book and pen asking everyone for help—not because she needed help, but because she knew our love for her would bring us together. I watched in amazement at how quickly conflict turned to warmth and laughter. That’s when she turned to me and smiled, and it was from that memory that When Toys Age was born. Inspired by her creativity and love, my vision for When Toys Age is to be a home to projects that bring the world together.

Toys stand for creativity, fun, growth. At some point, when “toys” age, it is our job to take them apart, redesign them, and build something better. Our family works because we each do our part and more, and never stop building the family we believe in. I hope that through When Toys Age, we can invite more of this into our world. Welcome home.

Why When Toys Age? Because I'm endlessly fascinated by the human mind, enjoy breaking down and solving complex issues, and wish to see creative solutions that target real global issues.

With love and excitement,


Hillary Wen
Chief Executive Officer
When Toys Age